Fuel Costs Expected To Boost Upper Cumberland Tourism
High fuel costs are expected to drive a significant surge in regional tourism as travelers look for affordable vacation options within the Upper Cumberland. UC Tourism Association Executive Director Billie Davis said the region serves as a primary drive market for visitors coming from Nashville, Knoxville, and Chattanooga. Davis said the abundance of state parks […]
Tourism Season Reaching Start Of Peak Across UC
Spring is here and tourists are flocking to the Upper Cumberland to take in the region’s beauty. Upper Cumberland Tourism Association Executive Director Billie Davis said the tourism season peaks in May. Davis said the main reason tourists visit the region is free access to natural areas. “That is what makes us stand out so […]
UC Tourism Group Closer To A Regional Branding Plan
The Upper Cumberland Tourism Association stands closer to a final strategy on its regional branding plans to promote the region’s tourism assets. Upper Cumberland Tourism Association Executive Director Billie Davis said the association recently held stakeholder meetings to discuss branding options. Davis said the meetings with the branding firm went well. “No real big surprises […]
UC Tourism Association To Launch New Website
The Upper Cumberland Tourism Association developing a new website to launch alongside its upcoming regional branding plan.
UC Tourism Association Director Retires, Replacement Named
The Upper Cumberland Tourism Association has a new Executive Director. Patti Purdy replaces Ruth Dyal who is retiring after 13 years in the position. Purdy said she plans to transition the push from outdoor activities to focusing more on the culture of the region. “Lots of great artists that live in the Upper Cumberland and […]
