Monterey Museum Rebrands With New Logo, New Offerings
The Monterey Depot Museum selling redesigned t-shirts as part of a larger rebranding effort. Cultural Administrator Rafferty Cleary said the marketing changes have been in the works for about a year. Cleary said now was the right time to rebrand because several big projects at the museum are nearing their completion. One of them is […]
Tech Professor: Cracker Barrel Rebrand Removed Connection
The marketing decision to rebrand Cracker Barrel did not sit well with consumers or the stock market, a valuable lesson according to a Tennessee Tech Marketing Professor. The company’s stock dropped some $94 million in the hours after the removal of the man and barrel from the logo. Professor of Marketing Dr. Julie Pharr said […]
