The Upper Cumberland has a new place for UC News, Sports, Weather and everything related to our lifestyle as TheUCNow.Com launches Friday.
“We wanted one place that community members could visit to know what’s happening in our special part of the world,” Stonecom President And General Manager Larry Stone said. “All of our extensive Upper Cumberland-centered content now resides in one location.”
The UCNow.Com, from Lite Rock 95.9, produces more daily news coverage of the region than any other news outlet. Fentress County Commission. Spencer Aldermen. Pickett County School Board. New parks. Education trends. Retail moves. Local health. Tennessee Tech’s growth. State park additions. Road expansions. Tax increases. The arts. Local kids. TheUCNow.Com is unmatched with its coverage of the region. Every day. All day.
“No waiting for the mail, no paying a subscription,” Stone said. “When the meeting ends, we’re posting the story. When the news happens, we’re on the air with it.” The online coverage matches the more than 350 local news updates that take to the air every week across the eight radio stations on The UCNow.Com team. On the way to work, at noon, at 5pm, local residents know they can turn to their favorite UCNow
station and find out what is happening at home.
The UCNow.Com and Sports Radio 104.7 will also cover the young men and women who play Upper Cumberland sports. The site goes beyond the scores to introduce you to the athletes and the coaches, and their stories. Plus, we’re there with live play-by-play and championship coverage of all our local schools.
With hours of local conversation weekly from News Talk 94.1, TheUCNow.Com will be the gathering spot for interesting people, local experts, and hometown leaders. UC Audio Now features podcasts on all subjects as well as local hosts like Ben Rodgers, Jeremy Wendt, Randy Porter, Mark Creter, George Halford, Brad Halfacre, John Nichols, Tiffany Anton and health experts Dr. Jennifer Mabry and Dr. Emily Lee.
“We want people who have a passion about a subject close to them to join our podcast efforts,” Vice President Marcia Lee said. “Let’s share your knowledge and expertise with others around the UC.”
TheUCNow.Com from 106-9 Kicks Country provides the most comprehensive listing of events and activities happening in the Upper Cumberland. Local non-profits can get their special activities, classes, festivals, and fundraisers featured for free on the site. Check the site daily for something the family can enjoy.
These events are also highlighted free across the eight radio stations each day, including a special What’s UP in the UC segment four times every day.
When weather becomes the biggest concern, Rock 93-7 and the stations of Stonecom have always been a beacon for reliable information without all the hype and exaggeration featured on local television and websites. That will continue going forward with TheUCNow.Com.
“We are not in the business of crying wolf to get clicks or scare you,” Stone said. “It’s about keeping you safe and informed. That commitment will NEVER change.”
TheUCNow.Com will also feature the latest obituary information, an important service for the community. And a WLIV trademark will now be available to the entire region for buying, selling and trading. The UCNow.Com features The Swap And Shop, a free online place to get your items sold and make a few bucks.
96-9 Highway 111 Country and TheUCNow.Com bring together the region’s news, weather, sports, community information, and on-demand audio to create a one-stop portal focused on Gainesboro, Celina, Sparta, Baxter and Crossville.
“Our world is the Upper Cumberland, not Nashville, not Knoxville, not Washington,” Stone said. “We live here. We work together here. We worship together here. This part of the world is what matters most. We want to tell the stories of life here and uplift our region. That has ALWAYS been our singular goal. It’s about community.”
The UCNow.Com and 93-3 The Dawg are giving residents a chance to see the new site, bookmark it, and win a vacation to Myrtle Beach. Click win now to register. The site also provides an easy spot to listen to all Stonecom stations and the eight adult-focused formats from 90s country to classic hip hop to the best rock ever made.
“Special thanks to the team at Tennessee Tech who designed this website from scratch to meet the needs of the region,” Lee said.
TheUCNow.Com will serve as the centerpiece of the Stonecom family’s service to the region through its eight radio properties: 93-3 The Dawg, News Talk 94.1/AM 1600, Lite Rock 95.9, 96-9 Highway 111 Country, Rock 93-7, 101.9/AM 920 WLIV, 106-9 Kicks Country and Sports Radio 104.7.
